/* Concept A — direct comparison */
.company-logo { min-width: 0; padding: 10px 14px; background: rgba(255,255,255,.68); }
.company-logo img { display: block; width: 100%; height: 42px; object-fit: contain; }
.company-logo.logo-dark { background: #050505; }
.benefit-pills { display: flex; flex-wrap: wrap; gap: 8px; margin: 26px 0 20px; }
.benefit-pills span { padding: 9px 12px; border: 1px solid var(--line); border-radius: 999px; font-size: 13px; font-weight: 500; }
.compare-board { align-self: stretch; overflow: hidden; color: var(--paper); background: var(--ink); border-radius: 8px; box-shadow: 0 24px 50px rgba(36,31,35,.14); }
.compare-board > header { display: grid; grid-template-columns: 1fr 40px 1fr; padding: 18px 20px; border-bottom: 1px solid rgba(255,255,255,.1); font: 11px "DM Mono",monospace; letter-spacing: .08em; }
.compare-board > header span:last-child { grid-column: 3; color: #9fc0ff; }
.compare-row { display: grid; grid-template-columns: 1fr 40px 1fr; min-height: 105px; border-bottom: 1px solid rgba(255,255,255,.08); }
.compare-row > div { padding: 18px 20px; }
.compare-row > div:first-child { color: rgba(248,244,240,.45); background: rgba(255,255,255,.015); }
.compare-row > div:last-child { background: rgba(17,73,173,.14); }
.compare-row b,.compare-row strong,.compare-row small { display: block; }
.compare-row b { margin-bottom: 9px; color: rgba(248,244,240,.36); font: 10px "DM Mono",monospace; }
.compare-row strong { font-size: 16px; font-weight: 500; }
.compare-row small { margin-top: 5px; color: rgba(248,244,240,.5); font-size: 12px; line-height: 1.35; }
.compare-row i { align-self: center; justify-self: center; color: #9fc0ff; font-style: normal; }
.compare-board > footer { display: flex; align-items: center; justify-content: space-between; padding: 18px 20px; background: var(--lavender); }
.compare-board > footer span { font: 11px "DM Mono",monospace; letter-spacing: .06em; }
.compare-board > footer strong { font-size: 32px; font-weight: 500; }
.launch-comparison { display: grid; grid-template-columns: repeat(2,1fr); gap: 14px; }
.launch-column { min-height: 430px; display: flex; flex-direction: column; padding: 28px; border: 1px solid rgba(255,255,255,.1); }
.launch-column.old-way { background: rgba(255,255,255,.015); }
.launch-column.pmf-way { background: rgba(17,73,173,.18); border-color: rgba(159,192,255,.35); }
.launch-column h3 { margin: 28px 0 24px; max-width: 370px; font-size: 28px; line-height: 1.08; font-weight: 500; letter-spacing: -.03em; }
.launch-column ul { margin: 0; padding: 0; list-style: none; }
.launch-column li { display: grid; grid-template-columns: 145px 1fr; gap: 18px; padding: 15px 0; border-top: 1px solid rgba(255,255,255,.09); }
.launch-column li strong { font-size: 15px; font-weight: 500; }
.launch-column li span { color: rgba(248,244,240,.52); font-size: 13px; line-height: 1.4; }
.launch-column footer { margin-top: auto; padding-top: 22px; color: rgba(248,244,240,.58); font: 11px/1.4 "DM Mono",monospace; }
.pmf-way footer { color: #b9cbff; }
.quote-card footer { align-items: center; min-height: 46px; }
.quote-logo { width: 125px; height: 42px; padding: 5px 8px; object-fit: contain; background: white; border-radius: 3px; }
.quote-logo.logo-on-dark { background: #050505; }
.learning-loop { display: grid; grid-template-columns: 1fr 40px 1fr 40px 1fr 40px 1fr; align-items: stretch; margin-top: 78px; padding: 22px; border: 1px solid var(--line); background: rgba(255,255,255,.55); }
.loop-node { min-height: 175px; padding: 22px; border: 1px solid var(--line); background: white; }
.loop-node b,.loop-node strong,.loop-node small { display: block; }
.loop-node b { color: var(--lavender); font: 12px "DM Mono",monospace; }
.loop-node strong { margin: 42px 0 8px; font-size: 17px; font-weight: 500; }
.loop-node small { color: rgba(36,31,35,.55); font-size: 13px; line-height: 1.4; }
.loop-node.loop-highlight { color: white; background: var(--lavender); border-color: var(--lavender); }
.loop-node.loop-highlight b,.loop-node.loop-highlight small { color: rgba(255,255,255,.76); }
.loop-arrow { align-self: center; text-align: center; color: var(--lavender); font-size: 24px; }

@media (max-width: 800px) {
  .company-logo { padding: 9px 12px; }
  .company-logo img { height: 38px; }
  .benefit-pills span { font-size: 12px; }
  .compare-board > header,.compare-row { grid-template-columns: 1fr 24px 1fr; }
  .compare-board > header { padding: 15px 12px; font-size: 9px; }
  .compare-row > div { padding: 16px 12px; }
  .compare-row strong { font-size: 14px; }
  .compare-row small { font-size: 11px; }
  .launch-comparison { grid-template-columns: 1fr; }
  .launch-column { min-height: 410px; padding: 22px; }
  .launch-column li { grid-template-columns: 125px 1fr; }
  .learning-loop { grid-template-columns: 1fr; gap: 0; margin-top: 60px; padding: 16px; }
  .loop-node { min-height: 145px; }
  .loop-node strong { margin-top: 28px; }
  .loop-arrow { transform: rotate(90deg); padding: 5px 0; }
}

/* Refined contrast and background-free logos */
.company-logo,.company-logo.logo-dark { min-height: 84px; display: flex; align-items: center; justify-content: center; background: transparent; }
.company-logo img { max-width: 165px; height: 48px; margin-inline: auto; }
.company-logo img[alt="UME Systems"],
.company-logo img[alt="Implicit Design"] { height: 64px; }
.compare-board { color: var(--ink); background: white; border: 1px solid var(--line); box-shadow: 0 24px 50px rgba(36,31,35,.1); }
.compare-board > header { align-items: center; padding: 12px; background: #fdfcfb; border-bottom-color: var(--line); }
.compare-board > header span { padding: 11px 13px; border-radius: 4px; }
.compare-board > header span:first-child { color: #7e3338; background: #f9e9ea; }
.compare-board > header span:last-child { color: white; background: var(--lavender); }
.compare-row { border-bottom-color: var(--line); }
.compare-row > div { min-width: 0; padding: 20px; }
.compare-row > div:first-child { color: var(--ink); background: #fbf1f1; box-shadow: inset 4px 0 #d99196; }
.compare-row > div:last-child { color: var(--ink); background: #eaf1ff; box-shadow: inset 4px 0 var(--lavender); }
.compare-row b { color: rgba(36,31,35,.48); }
.compare-row strong { color: var(--ink); }
.compare-row small { color: rgba(36,31,35,.62); }
.compare-row i { color: var(--lavender); font-weight: 600; }
.compare-board > footer { color: white; }
.launch-column.old-way { color: var(--ink); background: #f8f4f0; border-color: rgba(248,244,240,.4); }
.launch-column.pmf-way { color: white; background: var(--lavender); border-color: #6087d3; }
.old-way .panel-label { color: #8a3a40; }
.old-way li { border-top-color: rgba(36,31,35,.14); }
.old-way li span { color: rgba(36,31,35,.62); }
.old-way footer { color: rgba(36,31,35,.62); }
.pmf-way .panel-label { color: #d7e4ff; }
.pmf-way li { border-top-color: rgba(255,255,255,.2); }
.pmf-way li span { color: rgba(255,255,255,.74); }
.pmf-way footer { color: #e4edff; }
.quote-logo,.quote-logo.logo-on-dark { width: 150px; height: 48px; padding: 0; background: transparent; border-radius: 0; filter: brightness(0) invert(1); object-position: left center; }
.quote-logo[alt="UME Systems"] { width: 125px; height: 64px; }

@media (max-width: 800px) {
  .company-logo,.company-logo.logo-dark { min-height: 70px; }
  .company-logo img { max-width: 145px; height: 42px; }
  .company-logo img[alt="UME Systems"],
  .company-logo img[alt="Implicit Design"] { height: 54px; }
  .compare-board > header span { padding: 9px 8px; }
  .compare-row > div { padding: 16px 11px; }
  .launch-column h3 { font-size: 26px; }
}

/* Approved PMF Partner copy */
.cta-microcopy { max-width: 460px; margin: 14px 0 0; font-size: 13px; line-height: 1.5; color: rgba(36,31,35,.62); }
.hero-copy > .cta-microcopy { margin-top: 14px; }
.phone-grid p { margin: 20px 0; }
.phone-grid .benefit-pills { margin-top: 26px; }
.qualification .dark-intro { max-width: 850px; line-height: 1.6; }
.qualification .dark-intro + .dark-intro { margin-top: -12px; }
.case-context { margin: 24px 0 38px; color: rgba(248,244,240,.62); font-size: 14px; line-height: 1.5; }
.case-study header { gap: 40px; align-items: center; }
.case-study header h3 { margin: 0; color: var(--paper); font-size: 20px; font-weight: 500; letter-spacing: -.02em; }
.case-study header strong { align-items: flex-end; flex-direction: column; gap: 8px; font-size: 48px; line-height: 1; }
.case-study header small { font-size: 10px; line-height: 1.4; text-align: right; color: rgba(248,244,240,.66); }
.case-summary { max-width: 900px; margin: 28px 0 12px; font-size: 16px; line-height: 1.65; color: rgba(248,244,240,.74); }
.feedback-intro { max-width: 760px; margin: 28px 0 32px; }
.feedback-intro p { font-size: 16px; line-height: 1.6; color: rgba(36,31,35,.7); }
.feature-lines strong { font-size: 16px; }
.feature-lines span { font-size: 14px; line-height: 1.55; }
.cap-tabs { grid-template-columns: repeat(5,minmax(0,1fr)); }
.cap-tabs button { white-space: normal; line-height: 1.4; font-size: 10px; }
.cap-tabs button:last-child { border-right: 0; }
.cap-tabs button:focus-visible,.cap-detail:focus-visible,a:focus-visible { outline: 3px solid var(--lavender); outline-offset: 4px; }
.cap-card p { font-size: 15px; line-height: 1.6; color: rgba(248,244,240,.72); }
.cap-detail { margin-top: 32px; padding-top: 22px; border-top: 1px solid rgba(255,255,255,.2); }
.cap-detail h3 { font-size: 19px; font-weight: 500; margin: 0 0 10px; }
.cap-detail p { min-height: 72px; margin: 0; }
.cap-card a { font-size: 14px; }
.timeline-grid article > span { display: block; font-size: 14px; line-height: 1.55; color: rgba(36,31,35,.68); }
.timeline-grid article > p { font-size: 11px; }
.timeline-grid h3 { font-size: 21px; line-height: 1.2; }
.final-cta .cta-microcopy { max-width: 470px; font-size: 13px; margin-top: 16px; }
.rings i { font-size: 28px; letter-spacing: -.04em; }
.founder-title strong { color: var(--ink); font-weight: 600; }
@media (max-width: 800px) {
  .hero { gap: 46px; }
  .case-study header { align-items: flex-start; flex-direction: column; gap: 22px; }
  .case-study header strong { align-items: flex-start; font-size: 42px; }
  .case-study header small { text-align: left; }
  .case-summary { font-size: 15px; }
  .cap-tabs { grid-template-columns: repeat(5,155px); }
  .cap-card { min-height: 0; }
  .cap-detail p { min-height: 70px; }
  .nav-cta { font-size: 12px; }
}
@media (min-width: 801px) and (max-width: 1100px) {
  .hero { grid-template-columns: minmax(0,1fr) minmax(0,1fr); gap: 40px; }
  .phone-grid { gap: 36px; }
  .compare-row > div { padding: 16px; }
  .launch-column li { grid-template-columns: 120px 1fr; }
}
@media (max-width: 360px) {
  .mobile-nav { gap: 6px; }
  .nav-cta { padding: 11px 8px; font-size: 11px; }
}

/* Keep the longer booking label and comparison copy readable on small phones. */
@media (max-width: 360px) {
  .mobile-nav { font-size: 10px; gap: 6px; }
  .nav-cta { font-size: 10px; padding: 10px 8px; }
  .option-4 .compare-row > div { padding: 13px 5px; }
  .option-4 .compare-row strong { font-size: 12px; }
  .option-4 .compare-row small { font-size: 10px; }
  .compare-row strong,.compare-row small { overflow-wrap: anywhere; }
}